"Magic Oh Magic" was the Italian entry in the Eurovision Song Contest 1985, performed in Italian by Al Bano & Romina Power. This was Bano and Power's second Eurovision entry, following 1976's "We'll Live It All Again" which finished 7th in a field of 18. The song is a duet featuring elliptical lyrics, which appear to be about the magic of life and the fact that one never knows where one is going. It's written by Dario Farina, Michael Hoffmann and Cristiano Minellono and was released as a single on Baby Records catalogue#: 107320-100. The reverse side of the single contained "It's Forever" written by Farina, Hoffmann and Romina Power, from the duo's 1984 album Effetto amore. The song was performed twelfth on the night, following Israel's Izhar Cohen with "Olé, Olé" and preceding Norway's Bobbysocks with "La det swinge". At the close of voting, it had received 78 points, placing 7th in a field of 19. Italy opted out of the 1986 contest, but returned the next year. Thus, the song was succeeded as Italian representative at the 1987 contest by Umberto Tozzi & Raf with "Gente di mare". Al Bano returned to the Eurovision Song Contest in 2000, singing backing vocals for Jane Bogaert's "La vita cos'è?, representing Switzerland.