Instagram logo 2016.svg
Instagram logo.svg
Original author(s)
Developer(s)Meta Platforms (formerly Facebook, Inc.)
Initial releaseOctober 6, 2010; 11 years ago (2010-10-06)
Stable release(s) [±]
Android211. / October 25, 2021; 40 days ago (2021-10-25) [1]
iOS210.0 / October 19, 2021; 46 days ago (2021-10-19)[2]
Fire OS210. / October 1, 2021; 2 months ago (2021-10-01)[3]
Preview release(s) [±]
Android (Alpha) / October 28, 2021; 37 days ago (2021-10-28)[4]
Android (Beta) / October 25, 2021; 40 days ago (2021-10-25)[4]
Operating system
Size171.7 MB (iOS)[5]
38.49 MB (Android)[6]
42.6 MB (Fire OS) [7]
Available in32[8] languages
List of languages
  • Chinese (Simplified and Traditional)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Greek
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Malay
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Slovak
  • Spanish
  • Swedish
  • Tagalog
  • Thai
  • Turkish
  • Ukrainian
  • Vietnamese
  • Persian
LicenseProprietary software with Terms of Use
WebsiteOfficial website

Instagram[a] is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a personal feed.[10]

Instagram was originally distinguished by only allowing content to be framed in a square (1:1) aspect ratio with 640 pixels to match the display width of the iPhone at the time. In 2015, these restrictions were eased with an increase to 1080 pixels. The service also added messaging features, the ability to include multiple images or videos in a single post, and a 'stories' feature—similar to its main opposition Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is used by 500 million users daily.[10]

Originally launched for iOS in October 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of June 2018.[11] The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. As of October 2015, over 40 billion photos had been uploaded. Although praised for its influence, Instagram has been the subject of criticism, most notably for the negative impact on teens' mental health, policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

As of December 2021, the most followed person is Portuguese professional footballer Cristiano Ronaldo with over 373 million followers.[12] As of January 14, 2019, the most-liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. As of January 2019, the picture has over 55 million likes.[13] The second most-liked photo is a wedding photo of Ariana Grande and her husband Dalton Gomez.[14] Instagram was the fourth most downloaded mobile app of the 2010s.[12]

  1. ^ "Instagram APKs". APKMirror.
  2. ^ "‎Instagram". App Store.
  3. ^ "Instagram". Amazon Appstore for Android.
  4. ^ a b "Instagram APKs". APKMirror.
  5. ^ "Instagram". App Store. Retrieved May 10, 2021.
  6. ^ "Instagram APKs". APKMirror. Retrieved May 9, 2021.
  7. ^ " Instagram: Appstore for Android".
  8. ^ "Instagram". App Store. Retrieved October 7, 2019.
  9. ^ For example:Edwards, Erica B.; Esposito, Jennifer (2019). "Reading social media intersectionally". Intersectional Analysis as a Method to Analyze Popular Culture: Clarity in the Matrix. Futures of Data Analysis in Qualitative Research. Abingdon: Routledge. ISBN 9780429557002. Retrieved May 7, 2020. Instagram (IG) is a photo sharing app created in October of 2010 allowing users to share photos and videos.
  10. ^ a b "Instagram Stories is Now Being Used by 500 Million People Daily". Social Media Today. Retrieved April 16, 2019.
  11. ^ "Instagram hits 1 billion monthly users, up from 800M in September". TechCrunch. Retrieved October 23, 2020.
  12. ^ a b Miller, Chance (December 17, 2019). "These were the most-downloaded apps and games of the decade". 9to5Mac. Retrieved December 17, 2019.
  13. ^ "An Egg, Just a Regular Egg, Is Instagram's Most-Liked Post Ever". The New York Times. Retrieved January 14, 2019.
  14. ^ "The 20 Most Liked Pictures on Instagram". Brandwatch. Retrieved June 10, 2021.

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