Star Magic

Star Magic
IndustryTalent Agency
Music & Entertainment
PredecessorsABS-CBN Center for Communication Arts, Inc.
ABS-CBN Talent Center
FoundedMay 12, 1992; 29 years ago (May 12, 1992)
Key people
Freddie M. Garcia
Johnny Manahan (1992–2020)
Laurenti Dyogi (2021–present)
ProductsMusic & Entertainment
ServicesTalent Management
ParentABS-CBN Corporation
DivisionsStar Magic Records
(under Star Music)
Star Magic Studio
Star Magic Digital Artists Agency

ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines.[1] Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the film outfits of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films, and Black Sheep Productions, as well as other film projects in the country, commercial projects and corporate events.

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