Nookazon logo.png
Official logo
Founder(s)Daniel Luu
IndustryOnline and Video Game Trading
ServicesVideo game trading
LaunchedApril 9, 2020; 19 months ago (2020-04-09)
Current statusActive

Nookazon (/ˈnʊkəzɒn/) is a fan-made website that allows players of the 2020 video game Animal Crossing: New Horizons to trade and sell items in-game using their services. The website is named after Amazon although it more closely resembles Craigslist and eBay.

The website allows users to discover other players selling a specific in-game item and buy the item for a set price, or make an offer.[1] In addition to in-game items such as furniture, fruit and clothing,[2][3][4] the website accommodates for trading "villagers"[5] (in-game inhabitants), which comprise a large part of Animal Crossing's gameplay. The name "Nookazon" is a portmanteau of Tom Nook, one of New Horizons's main characters, and Amazon.

The website was developed to be an alternative to the unorganised trading system of the original Animal Crossing: New Horizons Discord server. It surged in popularity after Daniel Luu posted a TikTok about it. The website was the centre of controversy after the Black Lives Matter protests. The website now includes an app.

  1. ^ "You Can Buy Just About Anything in Animal Crossing on Nookazon". Vice. Retrieved 2020-07-28.
  2. ^ Kent, Emma (2020-04-16). "Animal Crossing's answer to Amazon sells everything from fossils to villagers". Eurogamer. Retrieved 2020-07-26.
  3. ^ Archer, Nicole. "Animal Crossing New Horizons: How to earn bells quickly with Nookazon". CNET. Retrieved 2020-07-28.
  4. ^ Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN, retrieved 2020-07-28
  5. ^ Marshall, Cass (2020-04-13). "Nookazon makes all Animal Crossing: New Horizons items easy to get". Polygon. Retrieved 2020-07-26.

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