Nookazon logo.png
Official logo
Founder(s)Daniel Luu
IndustryOnline and Video Game Trading
ServicesVideo game trading
LaunchedApril 9, 2020; 10 months ago (2020-04-09)
Current statusActive

Nookazon (/nʊkæzɒn/) is a fan-made website that allows players of the 2020 video game Animal Crossing: New Horizons to trade and sell items in-game using their services. The website is named after Amazon although it more closely resembles Craigslist and eBay.

The website allows users to discover other players selling a specific in-game item and buy the item for a set price, or make an offer.[1] In addition to in-game items such as furniture, fruit and clothing,[2][3][4] the website accommodates for trading "villagers"[5] (in-game inhabitants), which compromise a large part of Animal Crossing's gameplay. The name "Nookazon" is a portmanteau of Tom Nook, one of New Horizons's main characters, and Amazon.

The website was developed to be an alternative to the unorganised trading system of the original Animal Crossing Discord server. It surged in popularity after Daniel Luu posted a TikTok about it. The website was the centre of controversy after the Black Lives Matter protests. The website now includes an app.

  1. ^ "You Can Buy Just About Anything in Animal Crossing on Nookazon". Vice. Retrieved 2020-07-28.
  2. ^ Kent, Emma (2020-04-16). "Animal Crossing's answer to Amazon sells everything from fossils to villagers". Eurogamer. Retrieved 2020-07-26.
  3. ^ Archer, Nicole. "Animal Crossing New Horizons: How to earn bells quickly with Nookazon". CNET. Retrieved 2020-07-28.
  4. ^ Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN, retrieved 2020-07-28
  5. ^ Marshall, Cass (2020-04-13). "Nookazon makes all Animal Crossing: New Horizons items easy to get". Polygon. Retrieved 2020-07-26.

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