Magic Leap

Magic Leap, Inc.
Magic Leap logo.png
Type of businessPrivate
HeadquartersPlantation, Florida
Founder(s)Rony Abovitz[1][2][3]
CEOPeggy Johnson
Key peopleRichard Taylor
Graeme Devine
John Donovan (AT&T)
Jen Fitzpatrick (Google)
Rio Caraeff (CCO)
Launched2010 (2010)
Current statusActive

Magic Leap, Inc. is an American startup company that released a head-mounted virtual retinal display, called Magic Leap One,[4] which superimposes 3D computer-generated imagery over real world objects, by "projecting a digital light field into the user's eye",[5][6] involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.[7]

Magic Leap was founded by Rony Abovitz in 2010[8] and has raised $2.6 billion from a list of investors including Google and Alibaba Group.[9] In December 2016, Forbes estimated that Magic Leap was worth $4.5 billion.[10] On July 11, 2018, AT&T invested in the company and became its exclusive partner. On August 8, 2018, the Magic Leap One was made available in the United States through AT&T.

On May 28, 2020, Rony Abovitz announced that Magic Leap had raised $350 million in new funding and that he would be stepping down as CEO.[11] On July 7, 2020 the company announced their new CEO would be former Microsoft executive, Peggy Johnson.[12][13]

  1. ^ Robertson, Adi (July 7, 2020). "Magic Leap names former Microsoft executive as CEO". The Verge. Retrieved July 30, 2020.
  2. ^ Griffith, Erin; Weise, Karen (July 7, 2020). "Magic Leap Hires Top Microsoft Executive as C.E.O." The New York Times. ISSN 0362-4331. Retrieved July 30, 2020.
  3. ^ "Magic Leap Hires Top Microsoft Executive as C.E.O." Miami Herald.
  4. ^ "Magic Leap: Founder of Secretive Start-Up Unveils Mixed-Reality Goggles". Rolling Stone. Retrieved December 21, 2017.
  5. ^ Lapowsky, Issie (February 24, 2015). "Magic Leap CEO Teases 'Golden Tickets' for Its Augmented-Reality Device". Wired.
  6. ^ Huet, Ellen (February 24, 2015). "Magic Leap CEO: Augmented Reality Could Replace Smartphones".
  7. ^ Bourzac, Katherine (June 11, 2015). "Can Magic Leap Do What It Claims with $592 Million?". MIT Technology Review. Retrieved June 13, 2015.
  8. ^ Cite error: The named reference :2 was invoked but never defined (see the help page).
  9. ^ "Magic raises $ 1.4 billion". Yahoo Tech. Associated Press. May 27, 2016. Retrieved May 28, 2016.
  10. ^ Ewalt, David M. "Inside Magic Leap, The Secretive $4.5 Billion Startup Changing Computing Forever". Forbes. Retrieved November 3, 2016.
  11. ^ Takahashi, Dean (May 28, 2020). "Magic Leap CEO Rony Abovitz is stepping down". Retrieved May 29, 2020.
  12. ^ Shieber, Jonathan (July 7, 2020). "Magic Leap has a new chief executive and its former Microsoft exec Peggy Johnson". TechCrunch.
  13. ^ Foley, Mary Jo. "Microsoft Business Development Chief Peggy Johnson becomes Magic Leap CEO". ZDNet. Retrieved September 16, 2020.

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