Type of site
|Social networking service|
|Created by||Randy Conrads|
|Launched||November 17, 1995 (as Classmates Online, Inc.)|
It originally sought to help users find class members and colleagues from kindergarten, primary school, high school, college, workplaces, and the U.S. military. In 2010, CEO Mark Goldston described the transition of the website "to increasingly focus on nostalgic content" such as "high school yearbooks, movie trailers, music tracks, and photographic images". To this end, and to appeal more to older users, the website name was changed to Memory Lane, which included a website redesign. This change was short-lived, however. Classmates dropped the Memory Lane brand in 2011.